Move-in ready in 30 days: furnishing spec suites that lease

Industry Commercial Real Estate

Location New York City, NY

The Challenge

Furnish a 16,000-square-foot spec suite in New York City fast enough to support an active leasing calendar, at a cost per square foot that made financial sense for the property. Prospective tenants had to walk in and picture themselves working there.

The Outcome

A fully furnished, tour-ready spec suite delivered in 30 days at $15 per square foot. The space features Standing Desks, Ergonomic Chairs, and Softside Chairs, giving prospective tenants a complete picture of the workspace from individual desks to informal seating.

Don't just take our word for it.

"We needed to move fast on a 16,000-square-foot space in New York, and Branch had it fully furnished and tour-ready in 30 days. Since then, we've hosted a steady stream of prospective tenants through the space, and the feedback has been overwhelmingly positive, people can actually picture themselves working there instead of staring at an empty shell. At $15/sqft, it's been one of the best-value decisions we've made on this property. Branch has been a fantastic partner from day one."

Khashy Eyn, Founder/CEO of Eyn Holdings

The Story

Platinum Property Forbes is a commercial real estate firm managing properties in New York City.

Empty square footage is a liability. Every month a spec suite sits unfurnished is a month less of rent. Prospective tenants walk through a raw space and have to imagine what it could be. Platinum Property Forbes wanted to close that gap by presenting a finished, functional workspace that tenants could see themselves in from the first tour.

The timeline was tight. The 16,000-square-foot space needed to go from empty to tour-ready in 30 days. Branch worked with Platinum Property Forbes to select a furniture package that balanced professional quality with cost discipline. We landed at $15 per square foot, a figure that made the investment easy to justify against the leasing upside. The Branch team handled delivery and installation within the 30-day window, and the space was open for tours on schedule.

The response from prospective tenants shifted immediately. Rather than pitching the potential of a blank floor, the Platinum Property Forbes leasing team could walk people through a space that already looked and felt like a workplace. That initial project has since expanded into a broader relationship with Branch, with ongoing work across the property.

The Impact

Branch furnished the full 16,000-square-foot suite within 30 days, coordinating delivery and installation to meet the leasing team's timeline. The furniture package was selected to keep things on-budget while still presenting a polished, professional environment to prospective tenants.

Individual workstations feature Standing Desks paired with Ergonomic Chairs, giving the space a modern, ergonomic setup that signals investment in employee comfort. The standing desks are a strong visual cue for tenants evaluating workplace quality. They communicate that the space is designed for how people actually work, not just to fill a floor.

Conference rooms are furnished with Softside Chairs, giving meeting spaces a warmer, more approachable feel than a standard task chair setup. For prospective tenants touring the suite, the contrast between the ergonomic workstations and the softer conference seating helps each zone read as distinct and intentional.

The suite also includes furnished lounge spaces, rounding out the floor so tenants can see how the full footprint supports different modes of work, from focused desk time to meetings to more casual, relaxed settings.

Square Feet

16,000

Cost

$15/sqft

Timeline

30 days