Each year, we partner with an emerging artist to bring a unique visual identity to our holiday campaign. It's our chance to highlight our brand and products through a different creative lens while supporting talented creatives who tell stories that resonate with how everyday workers use our products.
Branch x Artist Initiative
2024: Peter Tarka
In 2024, we aimed to highlight various work nooks set within festive environments. Snowglobes, with their contained spaces and stage-like appeal, provided the ideal backdrop for these scenes.
We teamed up with digital artist Peter Tarka, known for his immersive illustrations that use vibrant forms, shapes, and colors to enhance the aesthetics of top global brands. Together, we identified the work nooks that best represent our customers, allowing Peter to explore captivating visual experiences that truly bring these spaces to life. His creations reflect his passion for design and his talent for transforming ideas into stunning illustrations.
We teamed up with digital artist Peter Tarka, known for his immersive illustrations that use vibrant forms, shapes, and colors to enhance the aesthetics of top global brands. Together, we identified the work nooks that best represent our customers, allowing Peter to explore captivating visual experiences that truly bring these spaces to life. His creations reflect his passion for design and his talent for transforming ideas into stunning illustrations.
2023: Klaus Kremmerz
In 2023, we sought to illustrate how people get work done through the holiday season amongst a backdrop of winter weather and festivities.
We partnered with illustrator Klaus Kremmerz to bring this holiday campaign to life. We wanted to work with someone that could capture the unique beauty of those quiet “work from home” moments during the winter season. Klaus was born and raised in Germany, and is considered one of the fastest “markers” in the industry precisely because of his technique. He’s worked on campaigns for Hermes, New Yorker, NYT, GQ, and Apple, among others.
We partnered with illustrator Klaus Kremmerz to bring this holiday campaign to life. We wanted to work with someone that could capture the unique beauty of those quiet “work from home” moments during the winter season. Klaus was born and raised in Germany, and is considered one of the fastest “markers” in the industry precisely because of his technique. He’s worked on campaigns for Hermes, New Yorker, NYT, GQ, and Apple, among others.
2022: Lourenço Providência
In 2022, we conceptualized out first Artist Initiative campaign with Portuguese artist Lourenço Providência. The idea was simple: showcase our products and the types of workers who use them in an elegant and holiday-themed way.
Lourenço is known for destructing objects and environments into their purest forms—subtracting, rather than adding, until he can’t go any further without compromising the subject. This approach perfectly aligned with our vision for the campaign, as we aimed to highlight the essential beauty of our products while celebrating the skilled people who use them everyday.
Lourenço is known for destructing objects and environments into their purest forms—subtracting, rather than adding, until he can’t go any further without compromising the subject. This approach perfectly aligned with our vision for the campaign, as we aimed to highlight the essential beauty of our products while celebrating the skilled people who use them everyday.
